![]() ![]() More details including how Taco Bell will show up and how consumers can get in on the epic experience will drop later this summer. This initiative will support up-and-coming music artists and engage music lovers, culture creators and foodies alike. ![]() To keep the excitement rolling, this July Brisk is bringing Brisk Dragon Paradise to Miami with an unforgettable food and music experience ahead of one of the most exciting weekends of 2022. “PepsiCo and Taco Bell have a history of creating cultural icons, from Mountain Dew Baja Blast to Doritos Locos Tacos, and now the bold new purple Brisk Dragon Paradise,” said Melissa Friebe, Chief Product Marketing & Insights Officer, Taco Bell. “Along with our long-standing partners at Taco Bell, we can’t wait to introduce fans across the country to Brisk Dragon Paradise and look forward to their thoughts on this new sparkling tea,” said Alex Chiavegatti, Senior Director, PepsiCo Global Foodservice. “At Brisk, we’re dedicated to celebrating creative individuality and inspiring our passionate, enthusiastic fans with new innovations,” said Katrina McDonald, Senior Director, Pepsi Lipton Joint Venture Brands. “We’re excited to see them try Brisk Dragon Paradise whenever and wherever they might be craving a cool, refreshing beverage.” To register to attend this epic event, visit. “The PepsiCo beverage portfolio has a long tradition of collaboration to entice and excite our consumers,” said Alex Chiavegatti, Senior Director, PepsiCo Global Foodservice. “By teaming up with our long-standing foodservice partners at Taco Bell to celebrate the new Brisk Dragon Paradise Sparkling Iced Tea in Miami, we are delivering a one-of-a-kind food and beverage and entertainment experience that fans of both brands will love.” “At Brisk, we have a rich history of bringing bold flavor to our enthusiastic fans and giving them access to authentic experiences and innovations,” said Katrina McDonald, Senior Marketing Director, Pepsi Lipton Partnership. “We’re excited to bring the spirit of BriskDragon Paradise to life with this epic event, especially within the music and entertainment space that celebrates and embodies the same creative individuality and passion as our fans.”
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